YAAD - Ironwork and Home Design
After 50 years of extensive activity among the manufacturers of the furniture industry, moving to a modern logistics complex and the expansion of the store network, Yaad Farzul is rebranding itself
Yaad YAAD was established in 1966 by Weininger Jackie in South Tel Aviv, which was then the center of the local furniture industry. Yaad Perzol then began its journey in the market of basic ironwork products such as hinges, wooden handles and teak oil, but even then the company set its goal to provide all possible solutions in the field of ironwork.
Today Yaad YAAD is managed by the next generation under the management of Eyal Weininger, CEO of the company, Oz Weininger, Deputy CEO, and Shiri Rukah as Human Resources Manager.
Today, after more than 50 years of extensive activity, the company markets tens of thousands of products from the entire range of products accompanying the furniture industry in Israel. The company has exclusive import agreements for the leading brands in their field in the world such as:
KESSEBOHMER products – Germany, ARTI – Germany, OECE Italy, JOWAT – Germany, D.T.C – China and more.
Yaad today markets its products to the entire furniture manufacturing industry all over the country, and its customers include the best furniture manufacturers and many others, who provide their customers with their high-quality products using materials and items purchased at Yaad.
These days, Yaad Farzul, or by its historical name Yaad Harhitim, is changing its image under the new brand Yaad YAAD Farzul and Home Design, a brand that will focus the great reputation the company has acquired on the chain of stores for the private audience, which is in the process of massive expansion.
After over 50 years of activity which was mainly characterized by the supply of ironwork products and chemicals to the furniture manufacturing industry and following a change in the product mix to the field of decorative products for home design and furniture such as bath products, innovative lighting solutions and complementary accessories, Target decided on a new and refreshing branding that also addresses the end consumer.
In 2016, the Yaad YAAD company moved to its new location in an innovative logistics center located in the Technology Park in Modi’in. A logistics center that houses a computerized storage system for thousands of the company’s products, an advanced distribution system that enables distribution to the entire furniture manufacturing industry all over the country, including Yaad’s chain stores. The logistics center also houses the office wing of the company’s management, the impressive display and training room of the kessebomer company and the new sales store for the benefit of the residents of the Modi’in and Shefala area, and is the fifth store in the expanding YAAD chain of destination stores.
The Modi’in store was built entirely under the new branding, and in the future all the stores will undergo the same branding process. As part of the expansion of the store network, additional stores were opened in Netanya, Kiryat Ata and Mishor Adumim. The chain has a total of 8 branches.